Elite In-Person Training & 1-1 Online Transformation Coaching
Founded by James Andrew Fraser, a former Equinox Tier 3 Trainer with nearly a decade of private coaching across New York City's premier neighborhoods.
NCSF Certified | Fully Insured
FITR Elite 1-1 Online Transformation Coaching
The FITR Online Transformation Experience
High-level, fully customized coaching for clients serious about making a significant transformation. FITR combines personalized nutrition, progressive strength training, and direct 1-on-1 coaching with James — all built around your goals, schedule, and lifestyle.
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Customized Nutrition Strategy: Personalized calorie and macronutrient targets designed around your lifestyle, including travel, dining out, and social events.
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Progressive Strength Programming: Fully customized training designed around your goals, experience, schedule, and available equipment — wherever you're training.
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Direct 1-on-1 Coaching: Work directly with James throughout your transformation with personal check-ins, accountability, feedback, and ongoing adjustments to your program.
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Results Guarantee: Follow your customized program with at least 90% adherence and achieve your agreed-upon transformation goal — guaranteed.*
Luxury Residential In-Person Training
Private, highly customized personal training delivered inside New York City's premier residential fitness facilities.
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Customized Strength Programming: Structured training designed to safely build strength, improve body composition, and maximize overall performance.
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Professional & Building-Friendly: Fully insured and experienced working within the policies and requirements of luxury residential fitness facilities.
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Privacy & Discretion: Professional, discreet coaching for clients who value privacy.
In-Person Intake & Availability
Onboarding & Schedule Information
To maintain a high standard of personalized service, James trains exclusively during morning hours, Monday through Saturday, and maintains a limited client roster.
The Onboarding Process
1. Submit Inquiry: Complete the intake form with your location, preferred training times, goals, and any other relevant information.
2. Review: If availability aligns with your schedule and FITR is a good fit for your goals, James will reach out via email within 24 hours.
3. Discovery Call: We'll schedule a brief phone call to discuss your goals, training history, schedule, and potentially working together.
4. Introductory Session: Following the discovery call, we'll schedule your initial in-person session. We'll begin with a comprehensive movement assessment followed by a full-body resistance workout. At the end of the session, we'll discuss the best training package for your goals and schedule and, if it's a good fit on both sides, complete your onboarding so you can get started.
Remember: It's consistency, not perfection, that creates amazing results. :)