
Elite In-Person Training & High-Performance Online Coaching

Founded by James Andrew Fraser (Former Equinox Tier 3 Trainer). Nearly a decade of elite coaching across Billionaire's Row, Lincoln Center, and SoHo.
NCSF Certified | Fully Insured
FITR Elite 1-1 Online Coaching
The FITR Online Coaching Ecosystem
Achieve elite results from anywhere in the world. The FITR digital ecosystem provides premium, hyper-customized weight loss and strength coaching built entirely around your busy schedule.
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Custom Nutrition Architecture: Tailored macronutrient targets designed for corporate lifestyles and dining out.
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Travel-Ready Programming: Progressive strength workouts built for any hotel or home gym workspace.
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Daily Accountability Support: Direct 1-on-1 digital check-ins to guarantee long-term body composition results.
Luxury Residential In-Person Training
Elite, discreet physical programming executed inside Manhattan and Brooklyn's premier residential fitness facilities.
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Custom Athletic Strength: Structured programming to safely maximize power and lean muscle.
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Flawless Safety Compliance: Seamless coordination with your building's management rules.
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Absolute Discretion: Total professional privacy guaranteed for all high-profile and UHNW clients.
In Person Intake & Availability
Onboarding Notice & Schedule Disclaimer:
To maintain an elite standard of service, James works exclusively during morning hours (Monday through Saturday) and maintains a strictly limited client roster.
The Onboarding Process:
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Submit Inquiry: Fill out our intake form with your building location, scheduling needs, goals, etc.
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Review: If morning availability exists and your goals align with the FITR methodology, James will reach out via email within 24 hours.
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Discovery Call: James' follow up email will be to schedule a brief phone call to discuss potentially working together.
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Introductory Session: At the conclusion of our discovery call, we will lock in your initial on-site evaluation. This includes a comprehensive movement assessment followed by a total body resistance workout. Towards the end of this session, we will select your optimal training package and complete your onboarding process so you can begin training. Remember: It's consistency, not perfection, that creates amazing results. :)